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The quiz funnel built for trades

Turn your
website visitors
into booked jobs.

Bookwire puts a quiz funnel on your website that makes homeowners feel taken care of in real time — so they stop shopping around and wait for your callback instead of dialing the competition.

Set up in daysWorks on your existing siteNo long contracts
+$48,200
recovered revenue this month
Built for
The problem

Homeowners don't pick the best contractor.
They pick the first one who makes them feel handled.

When something breaks, people don't shop carefully — they call down a list until someone makes them feel taken care of. Here's where the jobs leak out.

They call everyone at once

A homeowner with a busted AC doesn't call one company. They call four — and book whichever one makes them feel handled first.

A contact form gives them nothing

“Name, email, we'll get back to you” doesn't make anyone feel helped. So they keep dialing down the list while they wait on you.

The reassuring one wins

By the time you call back from the job site, they've often already booked the contractor who engaged them first. Speed alone isn't enough.

Why it works

Every answer is a step
away from your competitor.

A quiz doesn't just collect info — it changes how the homeowner feels. The act of answering turns a cold visitor into a committed customer.

01

Engaged

Answering questions turns a cold visitor into someone actively invested in the conversation with you.

02

Reassured

Each answer feels like a diagnosis — like the problem is already being worked on, before anyone's even called.

03

Committed

By the end they feel taken care of, so they wait for your callback instead of dialing the next three contractors.

How it works

From first click to booked job.

The quiz is step one of a connected path that turns a curious visitor into a customer who already chose you.

Step 01

They start the quiz

A homeowner lands on your site and answers a few simple questions about their problem.

Step 02

They feel handled

Every answer reads like progress — it feels like the problem is already being worked on.

Step 03

They stop shopping

Instead of calling three more contractors, they commit to you and wait for the callback.

Step 04

You get a qualified lead

Their details and answers land in your pipeline — a warm lead, not just a name.

Step 05

You call back & book

You ring a ready-to-go customer who already chose you, and put the job on the schedule.

Your side

While they sit tight,
you get everything you need.

Every finished quiz lands in your pipeline as a warm, qualified lead — so your callback isn't a cold pitch, it's a conversation with someone who already wants to hire you.

  • What's wrong and how urgent it is
  • Their contact info, ready to call
  • An instant alert the moment they finish
  • One clear pipeline of who needs a callback
MO
Marisol Ortega
Finished your quiz · just now
New lead
ProblemAC isn't cooling
UrgencyEmergency · today
PropertySingle-family home
Phone(555) 123-4567
Call back now
Why Bookwire

Built to launch fast.

No inflated promises — just a booking system you can stand up this week, on the website you already have.

Days
to go live — not months
Any trade
HVAC, plumbing, electrical, roofing & more
Your site
drops onto the website you already have
100% yours
every lead is yours — never a shared marketplace
What you get

Everything that turns a visitor into a booked job.

One system for the whole path — from the quiz on your site to the job on your schedule.

A quiz funnel built for your trade

Custom questions for HVAC, plumbing, electrical, roofing and more — built to look and feel like a natural part of your own website.

Engagement that locks leads in

The flow is designed so answering feels like being helped — so homeowners commit to you instead of comparison-shopping.

Qualified leads, not just names

You get the problem, the urgency, and the contact info. Every lead arrives warm and ready for a callback.

Instant callback alerts

The moment a quiz is finished, you and your team get pinged to call while the homeowner is still sitting and waiting.

Book & dispatch

Turn the callback into a scheduled job in a couple taps and send the right tech to the right address.

Reviews & referrals

Ask for the review at the right moment and turn one happy customer into your next batch of leads.

From the field

"We used to be one of four guys someone called. Now they finish our quiz and just wait for us — we're booking jobs we used to lose to whoever called back first."

M
Marcus R.
HVAC business owner
Questions

The straight answers.

How much does Bookwire cost?
It depends on your trade, how many funnels you need, and your call volume — so instead of a one-size-fits-all number, we put together a plan that actually fits your shop. Book a quick call and we'll walk you through exactly what it looks like for your business (it usually pays for itself with a single recovered job).
What exactly is a quiz funnel?
It's a short set of friendly questions that lives on your website instead of a plain contact form. A homeowner clicks through (“What's going on? How soon do you need help?”) and by the end they've told you everything you need and they feel taken care of — so they wait for your call instead of shopping around.
Do I have to build the quiz myself?
No. We build the funnel for your trade and your services, match it to your branding, and put it on your site. You just start taking the calls.
Why does a quiz stop people from shopping around?
Because answering questions creates commitment. Every answer feels like progress toward fixing their problem, so the homeowner feels handled before anyone's even called. That feeling is what keeps them from dialing the next three contractors on the list.
Does this only work for HVAC?
Not at all. Bookwire works for any trade or home-service business — HVAC, plumbing, electrical, roofing, garage doors and more. We use HVAC as an example a lot, but the funnel is built around how your trade actually works.
How fast can I get it on my site?
Most shops are live in a few days. We build your funnel, drop it on your site, and you start getting qualified leads — no rebuild of your whole website required.
Get started

Put a quiz funnel on your site.

We'll build the funnel for your trade, drop it on your website, and you'll start getting qualified leads who already chose you — usually within a week.

Get my quiz funnel Get a free lead audit

No long contracts · Set up in days, not months